On-line Assessment & Feedback
Driving Standards Agency Case Study
The Driving Standards Agency (DSA) is one of the executive agencies that forms the Motoring and Freight Services group, within the Department for Transport (DfT). It has statutory responsibility for setting standards and conducting theory and practical driving tests and also for the statutory regulation of driving instructors and trainers and the promotion of voluntary registers and non-statutory activities to improve driving standards.
The Business Requirement
The DSA wished to gain a greater understanding of the factors that influence the behaviour of drivers in particular driving situations. The outcome from the project would be feedback which would influence the way in which driver training is conducted.
The survey methodology required assessing the responses of drivers and pre-drivers to a number of test scenarios. Approximately 3,000 candidates were selected from a broad range of ages and backgrounds.
The Sigmer Solution
Sigmer Technologies were selected as survey technology partner for the project and implemented the methodology as an on-line questionnaire using their Survey Suite on-line survey system. Hosted from Sigmer's own servers located in a secure datacentre in the UK, the survey combined textual and visual descriptions of the driving scenarios in an attractive on-line questionnaire.
Candidates first provided demographic information prior to commencing the behavioural evaluations where they were asked to indicate their responses to a number of common driving scenarios. Certain scenarios included supplementary evaluations.
Although the aim of the survey was to gather response data for later analysis, in order to reward candidates for their participation, at the end of the on-line questionnaire they were offered an on-line assessment of their responses and real-time feedback as to their driving behaviours. The feedback was achieved by implementing the complex behavioural analysis routines in Survey Suite's on-line questionnaire real-time feedback module which allowed candidates to be presented with an on-line evaluation of their behaviours (both textually and graphically) together with supplementary guidance if any indicators in their evaluation exceeded certain thresholds.
The Result
Sigmer were able to implement the survey methodology rapidly accurately and have provided a sophisticated and robust on-line survey that has simplified considerably the collection of the behavioural data.
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