Product Design Survey
Phlorum Case Study - Product Design Survey
Phlorum is a multi-disciplinary environmental consultancy providing advice, monitoring and assessment services to compliment the requirements of all aspects of environmental and sustainability issues affecting businesses and the development planning process.
The Business Requirement
Phlorum's activities includes collaborative research and the development of technological solutions to help public and private sector organisations understand and manage their environmental impact. The company is developing an on-line tool to assist organisations with the production and management of Site Waste Management Plans (SWMP's); a mandatory part of the planning process for developments that exceed £300,000. Phlorum have identified that the production of SWMP's is both onerous and poorly served by existing technology.
Phlorum decided to undertake a product design survey to canvas opinion from producers of SWMP's, as to the features and facilities that they would find valuable, before they embarked upon the development of the on-line SWMP tool.
The Sigmer Solution
Sigmer developed an on-line survey designed to gather product design feedback from the target audience. Each organisation received an e-mail invitation although the survey was treated as anonymous and organisations were encouraged to be open and honest in their responses.
Following testing and QA the survey was launched to invitees with automatic reminders to tardy respondents being sent at appropriate intervals.
Sigmer provided the Phlorum Project Team with an on-line survey report portal which allowed them, at any time during and after the survey, to view a dynamically-created report of responses. The on-line survey report showed, in real-time, the number of responses together with a graphical and statistical report of the responses to each question. The Report Portal also allows the Phlorum Team to download the raw survey response data in CSV and SPSS formats.
The Result
The survey has allowed Phlorum to gather much useful design feedback which has been used to inform the product design process as well as the product marketing strategy.
Visit Phlorum's website at www.phlorum.co.uk
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