Customer Survey Project
A Typical Project
A Customer Survey project will normally consist of a number of activities and Sigmer can carry out as little or as many of these as you require. We have carried out many B2B and B2C surveys in a variety of organisations and industries and can bring that experience to bear to help you develop a successful survey quickly, easily and cost-effectively.
Customer surveys can concentrate on a variety of topics and the first step is to clarify the aims of the survey. This provides a reference-point and guidance for all aspects of the project. Work from our customer, client and product template surveys to help you get the right answers every time.
The following types of survey will cover business and consumer customers:
- Customer satisfaction surveys
- Customer engagement surveys
- Customer feedback surveys
- Intermediary satisfaction surveys
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To find out more about our customer surveys.
Call 01273 669 710 or e-mail surveys@sigmer.com
Major project activities
Target Profiling
Identification of the types of customers to be surveyed.
Segmentation allows survey to be tailored to meet requirements of specific groups.
Survey Design
On-line and paper versions can be prepared.
Accommodate semantic differences for particular target segments.
Design of welcome message and help.
Clarification of anonymity options.
Survey Development
Development of on-line and paper questionnaires, branding of documents.
Printing of paper surveys if required.
Communications Plan
Where appropriate ensure account managers are aware of aims of the survey.
Briefing pack for account managers - able to answer questions confidently.
Where to get quick and accurate help.
Trial Survey
Testing of the survey on a sample group to ensure that the questionnaire and supporting information is satisfactory.
Schedule
When will the survey be launched, how long will it run for and when will reminders be issued.
Launch Preparation
Preparing for the launch of the survey, gathering of distribution lists and preparation of introductory texts.
Execution
Launch of on-line and paper surveys.
Distribution of on-line and paper surveys.
Monitoring of survey and despatch of reminders.
Analysis and Reporting
Analysing the data.
Validating conclusions, developing and disseminating reports.
Presentations to staff and managers.
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