General Survey Projects

A Typical Project

Sigmer have carried out many general and research survey projects for commercial, charity, not-for-profit, government and local government organisations. Such projects cover a wide variety of topics from educational research to financial returns and candidate assessment. What connects them all is Sigmer's ability to work closely and collaborate with your project team to develop a successful survey quickly, robustly and cost-effectively.

General and research surveys require carefully crafted questions and accurate response data and our proven survey development methodology will help you get the right answers every time.

Major project activities

Research Plan
Specification of data to be gathered, techniques to be used and scope of survey.
Data volumes required, survey duration and survey outputs.

Target Profiling
Identification of the types of respondents to be surveyed.
Segmentation, demographic profiling and tailoring to meet requirements of specific groups.
Assessment of accessibility needs.

Survey Design
Accommodate semantic differences for particular target segments.
Design of welcome message and help.
Design of survey instructions.
Clarification of anonymity options.
On-line and paper versions can be prepared.

Survey Development
Development of on-line and paper questionnaires.
Branding of on-line pages and documents
Development of invitation e-mails.
Printing of paper surveys if required.

Communications Plan
Where appropriate ensure account managers are aware of aims of the survey.
Briefing pack for account managers - able to answer questions confidently.
Where to get quick and accurate help.

Trial Survey
Testing of the survey on a sample group to ensure that the questionnaire and supporting information is satisfactory.

When will the survey be launched, how long will it run for and when will reminders be issued.

Launch Preparation
Preparing for the launch of the survey, gathering of distribution lists and preparation of introductory texts.

Launch of on-line and paper surveys.
Distribution of on-line and paper surveys.
Monitoring of survey and dispatch of reminders.

Analysis and Reporting
Analysing the data.
Validating conclusions, developing and disseminating reports.

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We have lots of experience of asking the right questions in the right way.

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We don't have all the answers,

Your respondents do.

Find out how to gather relevant information and make sense of the results.

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"Sigmer was friendly and highly efficient. Rather than constantly telling me what wasn't possible, there was real collaboration." - Yinka Opaneye, HR Generalist at JHC.