Communications

Many workforce surveys will require to be explained to staff before the survey is launched. A formal announcement that a survey will be taking place provides an opportunity to explain to staff:

• Why the survey is happening
• What they will gain from participating
• An outline of the timetable
• What will happen to the results

Keeping staff informed will result in a significantly higher rate of participation. Good communications before the survey equals good response data afterwards.

We use all forms of communication to make sure that staff understand why a survey is taking place and what it means for them. From management briefing packs through to workplace activities we can ensure that your staff are fully prepared and engaged with your survey.

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Major communication activities

Before the Survey
It is important that managers and supervisors:

• Understand why a survey is required
• All have the same story
• Can confidently answer questions about the survey
• Can provide guidance to staff
• Know where to turn to for help
• Know where to direct staff for more detailed help

Pre-survey communications activities will normally be to:

• Create and distribute a Management Briefing Pack
• Cascade information downwards from Leadership to Management
• If the survey is large enough - create a Management Help Line
• If the survey is large enough - create a Staff Help Line

After the Survey
Post-survey communications normally involve:

• Thanking staff for their co-operation
• Disseminating a summary of the findings.

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