Realtime Feedback For Respondents
Real-time Online Analysis and Feedback
We are regularly asked to provide on-line surveys that automatically give respondents some post-survey real-time feedback. Real-time on-line analysis and feedback can add huge value to an on-line survey. It can give you the ability to offer a big juicy carrot to engage respondents who might not normally see any value in spending their time on your survey.
What do we mean by real-time analysis
You have completed an on-line questionnaire and get to the end. Before you exit you are given the opportunity to see feedback on your responses. The feedback is presented normally in a format that includes charts, graphics and text and there can be options to print and download as a pdf.
We have found, increasingly, that survey sponsors want to be able to give something back to respondents - to thank them for their co-operation. This is a much healthier way of rewarding participation than the usual prizes and rewards and is much more likely to encourage accurate responses. Survey feedback can be an analysis of an individual's responses or it can be of the survey as a whole. It can be used to educate, inform warn and also communicate messages in a way that is very specific to the individual respondent.
But how is it done...
Our industrial-strength survey system has a very sophisticated database behind it and we are able to detect survey events, such as someone clicking on the finish button, and to automatically execute processes based on that event. A typical requirement is to automatically analyse the respondents responses to the questionnaire and then present the analysis to them as part of the same survey dialogue. We have recently done just this for a Government agency that wanted their respondents to receive informative feedback and guidance after they had completed an on-line assessment.
Is it complicated to do?
No, it is all quite easy. We expect survey sponsors to be able to provide us with the rules on which the analysis is to be based and the format that they would like the feedback to be in. We have many output formats, from bar-charts to spider diagrams, and we can help choose which is most appropriate for the project. We will normally present specific textual elements to supplement the graphical output and we can deliver video and audio as well.
What does the feedback look like
Feedback will often commence with an explanation - putting the survey feedback in context and providing some guidance as to its scope and usage. Sometimes liability statements also need to be presented - particularly if the topic of the survey (or the feedback) has been something that will influence the subsequent behaviour of the respondent. Information of this nature will normally go into the introduction and there might also be contact information or links to a help facility.
The feedback itself will normally include histograms and textual explanations and may consist of many pages. There will normally also be some end messages prior to exit.
Sounds Expensive
Thankfully, for our system this is not the case. We have an on-line framework which we customise for each project. As it is already live and tested the customisation is quite quick and is actually exceptional value for money.
Contact us NOW
To find out more about asking the right questions in the right way.
Call 01273 669 710 or e-mail surveys@sigmer.com
01273 669 710
