Survey Types and Modes
Selecting the correct type or mode of survey is critical to obtaining valid, reliable and useful response data. During survey planning we will normally review the goals of the survey, the environment in which the survey is to be conducted and the target audience at which it is directed, in order to determine the correct mode for the survey.
Understanding the Target - Modes
Understanding the target audience and the environment in which they live or work is critical and we will often recommend that a short target profiling exercise be conducted to provide information on characteristics and behaviour that will inform the design of the survey. The profile information will help to determine the modes of survey to be used as well as the timing and methods to be used to promote the survey.
Languages
Our survey systems allow multi-lingual surveys to be created with responses from each language group being held in the same survey database. Language information is included in the invitation data which not only allows the survey to be presented to the respondent in the correct language, it allows the survey logic to alter should this be required.
The survey system permits simultaneous multiple language questionnaires during the survey development so that translators and country experts can work in parallel if required. The QA process can also work with multiple language questionnaires in parallel.
Individual language parameters are carried through into the output dataset facilitating analysis, cross-tabulation and reporting by language groups.
Our Skills
Sigmer have experience of conducting single and mixed-mode surveys targeting audiences such as supermarket shoppers, students, employees and association members. In all cases the survey response data is consolidated within a single survey data repository prior to analysis and reporting.
We use the following techniques:
- On-line surveys
- Website surveys
- Paper surveys
- Face to face surveys
- Telephone surveys
- Clip-board surveys
- Panels and Focus Groups
Flexibility
Our expertise and technology allows us to rapidly and cost-effectively provide you with a survey that fully meets your objectives - whatever the mode.
Contact us NOW
We can help you plan, analyse and report your survey, to find out more.
Call 01273 669 710 or e-mail surveys@sigmer.com
